Storytelling for Businesses, Part 2 - Your Homepage

Story Telling for Businesses, Part 2 – Your Home Page

This is the second part in the series. To read Part 1 and learn how adverts tell effective stories, click here. While it can be fun to see how big businesses use adverts to tell stories, it’s not amazingly helpful for your average business owner. How many of us have got the cash to burn producing an advert for our business? For most of us it’s never going to happen. However, virtually every business can afford to set up a website, a platform with the potential to reach around the globe. What’s the best way to use this opportunity? To tell stories of course. Recap time from part 1: Stories are all sorts of crazy awesome, and grab readers much more …

Storytelling for businesses, Part 1 - Adverts

Storytelling for Businesses, Part 1 – Adverts

Storytelling seems to have become a buzzword in marketing today, but people have long understood the power of stories to sell. This is especially evident in the advertisements that bombard your television.  Back in the 70’s, Cadbury’s introduced the Smash Martians and their story. Today, Freeview’s advert tells an epic tale right out of 1984 (Because of course, the first thing that comes to mind when I think of subscription TV is a fascist dictatorship, right?). But why exaclty are advertisers so enamoured with story? The Strength of Stories There’s no doubt that stories are immensely powerful and popular. Children around the world are told fairytales before they can even speak. We spend our free time reading, watching and listening …