This is the second part in the series. To read Part 1 and learn how adverts tell effective stories, click here. While it can be fun to see how big businesses use adverts to tell stories, it’s not amazingly helpful for your average business owner. How many of us have got the cash to burn producing an advert for our business? For most of us it’s never going to happen. However, virtually every business can afford to set up a website, a platform with the potential to reach around the globe. What’s the best way to use this opportunity? To tell stories of course. Recap time from part 1: Stories are all sorts of crazy awesome, and grab readers much more …
