Storytelling for businesses, Part 1 - Adverts

Storytelling for Businesses, Part 1 – Adverts

Storytelling seems to have become a buzzword in marketing today, but people have long understood the power of stories to sell. This is especially evident in the advertisements that bombard your television.  Back in the 70’s, Cadbury’s introduced the Smash Martians and their story. Today, Freeview’s advert tells an epic tale right out of 1984 (Because of course, the first thing that comes to mind when I think of subscription TV is a fascist dictatorship, right?). But why exaclty are advertisers so enamoured with story? The Strength of Stories There’s no doubt that stories are immensely powerful and popular. Children around the world are told fairytales before they can even speak. We spend our free time reading, watching and listening …

We All Tell Stories

For as long as I can remember, I’ve always loved to tell stories, and I’m not the only one. As humans we seem to have this innate desire to tell stories. We’re never satisfied with just the simple relation of facts. We revel in those extra details, like the herbs that spice up an otherwise bland meal. We add emotions and feelings to what we say. Whether we are consciously aware of it or not, we all do it. We tell them in many ways, and the more aware we are of this, the better the stories we’ll tell. If you’re a writer, these are stories your characters tell too. Here are four stories we all tell: What We Wear Whether we …